How Klingbar works

Three steps from blank page
to honest reactions.

Compose a group, run a session, read the synthesis. Each step takes minutes — not weeks.

Step 1

Compose your group

Filter the persona library the way you'd build an ad audience — type, generation, geography, channel propensity, lifecycle stage. Every persona scores all 19 channels and carries the targeting fields your media team already uses on Meta, Google, and LinkedIn.

Layer one to three overlays — industry, product form, journey stage — to compose a category-aware group without overwriting the base persona's voice.

B2C Millennial LinkedIn · high Mid-leadership
Maya, 32
Marketing manager · DTC
Daniel, 41
Head of revenue ops
Priya, 28
Brand designer
Jonah, 36
Director of growth
Step 2

Run a session

Present a concept — a tagline, an ad, a pricing page, a product brief. Each persona answers in their own voice, with their own objections. Responses stream live, threaded, and moderated.

Probe disagreement. Walk the group through the buying journey stage by stage. Personas are instructed to push back, get bored, refuse — that's where the signal lives.

You
Would you use a budgeting tool that locks your card after $300 in a category?
Daniela, 31 Dissent
No way. I expense things, get reimbursed — the timing's all over the place. If a category lock kicks in mid-week I'm uninstalling.
Marcus, 67 Resonant
I'd absolutely use that. I'd set a grocery limit and let it tell me to slow down. But — does my bank know about this?
Step 3

Read the synthesis

Klingbar surfaces a resonance score, what landed, the objections that came up, and the language patterns the group used. Ship copy that sounds like your buyers, not like you.

Every session is saved for later review. Replay against the exact bytes that ran. Compare two campaigns side by side.

0.78 resonance
8 of 12 resonated4 dissent
What landed
Speed-to-insight is the strongest message thread.
Their language
"fits in my sprint" "pre-test" "before a launch"

Ready to read the room?

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