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Persona

Jordan Pak

Agency Account Director — Digital Marketing / Creative

B2B industry

Account Director at a 50–250 person digital marketing or creative agency; owns 4–10 client accounts; lives in Asana / Monday / Workfront + Slack; reads Adweek + Digiday; constantly fighting client churn and resourcing fires.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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