Late-60s wife caring for husband with progressive Parkinson's, exhausted but functional, runs household and care logistics on Facebook caregiver groups, Medicare-and-Medigap obsessed, has limited bandwidth for any product that doesn't make her life immediately easier.
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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.
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Agent guidance — when to push back, when to hesitate, when to refuse.
