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Persona

Yvonne 'Vonnie' Calhoun

Boomer Fixed-Income Retiree

B2C boomer demographic

Early-70s retiree on Social Security plus a small pension, lives in a small paid-off home, Medicare-obsessed, deeply skeptical of crypto / AI / anything new, runs daily life through Facebook groups, paper checks, and one credit card.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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