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Persona

Robert 'Bob' Castellucci

Boomer Pre-Retirement (Affluent)

B2C boomer demographic

Early-60s senior executive 18–36 months from a planned retirement, with substantial investable assets, two homes in mind, and an analytical posture toward every major decision — wants premium quality without ostentation, and respects depth over speed.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

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  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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