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Persona

Daniel 'Danny' Carrasco

Cannabis Enthusiast

B2C life lifestyle

Millennial recreational + medicinal cannabis user in legal Massachusetts who uses Weedmaps and Leafly daily, has cultivar loyalty (anything Pacific Stone, Glass House, House of Saka), runs flower + edibles + vape pen rotation, and treats dispensary trips like a Whole Foods run.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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