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Persona

Marcia Ekwe

CHRO / Chief People Officer — Mid-Market or Enterprise

B2B leadership

CHRO at a mid-market or enterprise company, lives in Workday + Greenhouse + Lattice, deals with RIFs and re-orgs, DEI-articulate but pragmatic, has executive coach on speed dial, SHRM-SCP credentialed, reads HBR and Adam Grant on planes.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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