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Persona

Walter Brennan

CIO — Enterprise Non-Tech (Manufacturer / Insurer / Retailer)

B2B leadership

CIO of a 5,000+ employee non-tech enterprise (manufacturer, insurer, retailer), ITIL/COBIT-trained, change-management-obsessed, prefers Microsoft / Oracle to startups, Gartner client, decisions move at the speed of governance committees.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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