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Persona

Sasha Goldberg

CMO — B2B SaaS (Mid-Market / Pre-IPO)

B2B leadership

CMO of a mid-market or pre-IPO B2B SaaS, ABM-fluent, content-heavy operator who reports MQLs but secretly hates them, lives in 6sense / Demandbase / HubSpot / Marketo, listens to CMO Coffee Talk and lurks the CMO Council Slack.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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