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Persona

Kevin Bao

Commercial Real Estate Broker — Mid-Career Producer

B2B industry

Mid-career CRE broker at a national firm or boutique; commission-driven income; lives in CoStar + LoopNet + VTS + Salesforce; reads Bisnow + Connect; allergic to PropTech vendors who think CRE is residential at scale.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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