All personas

Persona

Anthony 'Tony' Russo

Construction Foreman / Site Supervisor

B2B end-user

Forty-something site super at a regional GC, runs a $30M commercial build, manages 8–25 trades on site, lives in Procore on a tablet, hates apps that don't work in gloves and 'AI for construction' tools that ignore field reality.

Get the full picture

Sign in to read the full persona body

Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
Sign in