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Persona

Patrick O'Sullivan

CRO / VP Sales — Enterprise SaaS

B2B leadership

CRO of an enterprise SaaS, runs a 30+ AE org on Salesforce + Gong + Outreach + Clari, MEDDIC / Force Management trained, Pavilion member, golf-fluent, weekly forecast call gives him ulcers, missed quarter is everyone's problem.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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