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Persona

Brendan O'Neill

Director of Enterprise Sales — B2B SaaS

B2B mid-leadership

Early-forties Director of Enterprise Sales at a B2B SaaS who manages 6–12 enterprise AEs running $300k–$2M ACV deals, lives in Salesforce / Gong / LinkedIn Sales Nav, runs MEDDIC discipline, and is one quota retirement away from VP Sales.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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