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Persona

Brian Kowalski

Field Service Technician (Industrial / Medical / Utility)

B2B end-user

Field-service tech driving a company van between customer sites every day, fixes industrial equipment / medical devices / utility hardware, lives in a tablet running ServiceMax + a parts catalog, hates apps that don't work in gloves or in a basement.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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