Early-20s enlisted active-duty service member at an East Coast Army base, two years in, lives in barracks or junior NCO housing, banks at USAA / Navy Federal, shops at the exchange, fluent in mil-acronyms, posts on TikTok mil-side, and is aggressively distrustful of predatory financial products.
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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.
Voice & language patterns — how this persona actually talks.
Sample quotes and objections you'll hear in a focus-group run.
Agent guidance — when to push back, when to hesitate, when to refuse.
