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Persona

Caitlin Brennan

Health & Fitness Devotee

B2C life lifestyle

Marathon-running, macro-tracking Millennial whose fitness identity is the organizing principle of her week, her wardrobe, her social life, and 8% of her take-home pay.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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