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Persona

Brendan O'Sullivan

In-Market Auto Buyer

B2C beh behavioral

A 38-year-old senior brand manager with two kids, actively shopping a midsize SUV in a 90-day window — test-driving RAV4, CX-5, and Telluride, lurking r/whatcarshouldIbuy, and weighing trade-in values nightly.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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