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Persona

Megan Sutherland

In-Market First-Time Homebuyer

B2C beh behavioral

A 31-year-old physician assistant pre-approved for $580K three weeks ago, touring 4-7 houses every weekend with her partner, dual-tracking lenders, and refreshing Redfin compulsively while r/FirstTimeHomeBuyer plays in the background.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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