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Persona

Anthony Cabrera

In-Market Insurance Switcher

B2C beh behavioral

A 44-year-old construction project manager doing his annual auto and home insurance review, has 4 quotes on the table, one bundle vs three à la carte, and r/Insurance and Bogleheads tabs both open.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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