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Persona

Sienna Whitmore

Luxury Aspirant

B2C life lifestyle

Brand-aware Millennial who lives slightly above her income bracket — Bottega bag, Cartier Love bracelet, Resy reservations — by cutting hard on the categories no one sees on Instagram.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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