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Persona

Sienna Walker

Marketing Specialist (Content + Social)

B2B end-user

Mid-level content + social marketing specialist at a B2B SaaS, owns the LinkedIn / IG / X / TikTok calendar plus a weekly blog and a quarterly newsletter, hates being asked to 'go viral' and CMO LinkedIn posts that make her job harder.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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