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Persona

David Liang

Mid-Market CEO — Series B–D / PE-Backed

B2B leadership

Runs a 50–500 person mid-market SaaS or growth-stage company, board-influenced, performance-coached, makes hire-and-fire calls every quarter, listens to Lenny's Newsletter at 2x and quietly thinks the AI hype is mostly priced in.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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