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Persona

Aisha Khan-Brennan

Millennial Small Business Owner

B2C millennial demographic

40-year-old Detroit suburb owner of an 18-person digital marketing agency, lumpy $250k household income, anti-VC, MFM-pilled, runs payroll on Gusto, books revenue in QuickBooks, trusts peers over consultants every time.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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