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Persona

Camila 'Cami' Reyes-Gutiérrez

Multicultural / Bicultural Gen Z

B2C life lifestyle

First-gen Mexican-American Gen Z in Houston who code-switches all day, sends remittances home to abuela in Guadalajara, runs WhatsApp as her primary OS, and expects the brands she buys from to read the room culturally without making it a campaign.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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