All personas

Persona

Priya Iyer

New Parent (0-12 Months)

B2C beh behavioral

A 33-year-old senior software engineer with a 7-month-old, sleep-deprived and decision-fatigued, brand-receptive when a trusted source recommends fast — Subscribe & Save loyalist and FSA optimizer.

Get the full picture

Sign in to read the full persona body

Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
Sign in