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Persona

Tyler Foster

Sales Development Rep (SDR)

B2B end-user

First sales job out of college, hammering 80 dials and 200 emails a day at a B2B SaaS, two-thirds of OTE comes from booked meetings, hates being called a 'name on a leaderboard,' coasting on Pavilion mentor advice and Apollo cadences.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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