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Persona

Erin O'Donnell

Second-Screen TV Viewer

B2C beh behavioral

A 30-year-old account executive who watches TV with her phone in her hand 80% of the time — tweet-along during sports/awards/finales, scrolls during commercials, shops while the show plays.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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