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Persona

Tonya Mitchell

SMB Owner — Brick-and-Mortar Multi-Location

B2B leadership

Owns 1–3 retail/restaurant/gym/dental locations, pays the bills herself, frugal but spends on tools that demonstrably work, distrusts MarTech jargon, runs Facebook ads because that's what works, lives in spreadsheets and her POS dashboard.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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