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Persona

Rachel Goldfarb

VP of Marketing — Mid-Market B2B SaaS

B2B mid-leadership

Early-forties VP of Marketing at a mid-market B2B SaaS company who owns demand gen, brand, content, and ABM, runs a tight HubSpot/Marketo stack, lives in pipeline dashboards, and is one CMO away from being CMO herself.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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